Last February 27th, 2020, The Toronto Construction Association had a Ski day at the Craigleith Ski Club in Collingwood where attendants enjoyed a fun day on the beautifully groomed trails with friends and colleagues.
Benson Steel sponsored the breakfast provided that day.
The obvious reasons to do it are there: Brand visibility and targeted audience. However at Benson we are convinced of the value of physical activity as a way to promote and develop healthy communities and preventing a wide range of social issues.
So when the TCA comes up with wonderful initiatives like the Ski day, we have a great opportunity to do our part and stay true to our conviction of being a responsible member of our communities and invest in developing relationships at the same time that we support initiatives that create safe, fun and rewarding ways to spend a day.